Overview
E-commerce performance overhaul — from 6s load time to under 1.5s
A complete mobile-first e-commerce overhaul for Cubix Footwears — a growing Indian footwear brand suffering from high cart abandonment due to slow load times. Rebuilt the WooCommerce stack from the ground up for speed, mobile UX, and conversion.
Page load time dropped from 6 seconds to under 1.5 seconds. Online sales increased by 38%.
<1.5sPage Load Time
38%Increase in Online Sales
6sPrevious Load Time
6Weeks to Complete
Services Provided
WooCommerce Development, Performance Optimisation, Mobile UX Redesign, Checkout Optimisation
Technology Stack
WordPress, WooCommerce, LiteSpeed Cache, Redis Object Caching, Image CDN
Timeline
6 Weeks
Key Features
Redis object caching layer, Image CDN with WebP conversion, Mobile-first product browsing, Streamlined checkout flow, Advanced product filtering, LiteSpeed Cache full-page cache
Outcome
Page load time dropped from 6 seconds to under 1.5 seconds. Online sales increased by 38%.
Process
Challenge & Solution
The Challenge
Losing sales every second the page took to load
Cubix Footwears' WooCommerce store loaded in over 6 seconds on mobile. Cart abandonment was high, mobile conversions were poor, and the business was losing sales to faster competitors daily.
- → 6+ second page load times on mobile devices
- → High cart abandonment rate driven by slow checkout
- → No image optimisation causing bloated page sizes
- → No caching strategy — full database queries on every visit
The Solution
A performance-first rebuild that turned speed into sales
Adam Apps executed a methodical performance overhaul — implementing Redis object caching, LiteSpeed full-page cache, and Image CDN with WebP conversion.
- → Redis object caching reducing database load by 80%
- → LiteSpeed Cache full-page caching for returning visitors
- → Image CDN with automatic WebP conversion cutting image sizes by 60%
- → Checkout rebuilt for mobile with minimal steps and auto-fill support
Next Project
Airpix Store Support Desk
web