Umbra Consultancy
viaDelivered as a white-label team for Holistics
A premium, brand-led site for Umbra Management Consultancy — a Dubai-anchored advisory firm serving high-value risk, capital projects, and government-run health schemes across MENA, Sub-Saharan Africa, and South Asia. The site positions Umbra as a senior partner to governments and institutional investors, with deep industry pages, confidential client inquiry flow, and bilingual-ready infrastructure.
The Challenge
Premium positioning for a niche advisory firm
Umbra works with governments and institutional investors on sensitive, high-stakes engagements. Their old site read as a generic template — failing to convey the gravitas of their work, and missing the inbound leads from decision-makers actively searching for their specific expertise.
- Generic WordPress template that didn't match the firm's seniority
- No industry verticals for high-value risk / capital projects / health schemes
- Client inquiry form buried behind navigation, low conversion
- No thought-leadership surfaces for the team's published work
- Multi-region audience (MENA, SSA, South Asia) needed trust signals
The Solution
A bespoke brand-led advisory site
We rebuilt the Umbra site from the ground up — a custom Next.js build with bespoke brand identity, deep industry verticals, a confidential inquiry flow, and a publication-grade blog for thought leadership. The visual language uses deep neutrals, generous whitespace, and editorial typography to read as a serious advisory firm.
- Bespoke brand identity with custom wordmark and monogram
- Custom Next.js build with editorial layouts and 95+ Lighthouse
- Industry verticals: High-Value Risk, Capital Projects, Government Health Schemes
- Confidential inquiry flow with project-type segmentation
- Full SEO foundation — schema, sitemap, OG, multilingual-ready
- DED license disclosure and trust signals in the footer
The Result
Umbra now presents as the senior advisory partner it actually is. Inbound leads from government tenders and institutional investors have started coming in via the new site, replacing cold-outbound as the primary lead source.
What we did
- Brand Identity
- Web Development
- SEO Foundation
- Editorial CMS
- Lead-gen flow
Timeline
6 Weeks