Opefchem
A B2B site for Opefchem — a Saudi Arabia-based water softener salt manufacturer supplying PDV, Broxo, and specialized products across the GCC and European countries. The site positions Opefchem as a premium industrial supplier with technical specs, certifications, and a B2B inquiry flow segmented by product and region.
The Challenge
Industrial B2B needs a credible digital presence
Opefchem sells technical industrial products to procurement teams across GCC and Europe. Their old site didn't surface the technical specs, certifications, or supply capabilities that B2B buyers needed to evaluate. Lead quality was low because the site didn't pre-qualify.
- No technical product specs or certifications visible
- No regional differentiation for GCC vs European buyers
- Generic inquiry form attracting non-qualified leads
- No supply chain / capacity signals for industrial buyers
- Outdated visual design undermining credibility
The Solution
A technical B2B site with regional segmentation
We built a WordPress site with detailed product pages, prominent certification displays, regional inquiry segmentation (GCC vs Europe), and supply chain credibility signals. The site now pre-qualifies leads and routes them to the right regional sales team.
- WordPress with detailed product pages (specs, certifications, applications)
- Regional inquiry segmentation: GCC vs Europe
- Product catalog with PDV, Broxo, and specialized product lines
- Supply chain + capacity signals (factory photos, MOQ, lead times)
- Schema.org Product markup + multilingual-ready
- Local SEO for KSA + international SEO for European markets
The Result
Opefchem now presents as the credible industrial supplier it actually is. Lead quality has improved significantly with the regional segmentation — GCC inquiries go to the Riyadh team, European inquiries to the export team.
What we did
- B2B WordPress
- Product Catalog
- Regional SEO
- Lead Qualification
Timeline
5 Weeks