The Challenge
A consultancy serving every nationality needed every language
Easyway serves clients from 50+ countries establishing UAE presence. Their old site was English-only and didn't rank for the high-intent "business setup Dubai" search terms their buyers were actually using. Multilingual SEO was the missing piece.
- English-only site losing non-English search traffic
- High-intent keywords ("business setup Dubai", "PRO services UAE") not ranking
- Service catalog hard to navigate for non-experts
- Inquiry form too long, dropping leads
- No trust signals for a regulated services business
The Solution
Multilingual WordPress with custom service architecture
We built a custom WordPress theme with multilingual SEO, country-specific landing pages, and a streamlined inquiry flow segmented by service type. The site now ranks for the high-intent keywords that matter and converts them into qualified leads.
- Custom WordPress theme with multilingual SEO (English + Arabic ready)
- Country-specific landing pages (UK, India, Pakistan, Egypt, etc.)
- Streamlined inquiry form segmented by service type
- Service catalog with detailed pricing and process guides
- Local SEO + Google Business Profile for Dubai and Sharjah
- Schema.org markup for Service and LocalBusiness
The Result
Easyway now ranks on page 1 for the high-intent business setup keywords. Multilingual traffic from non-English search has become a significant lead source, especially from South Asian and European markets.
What we did
- Multilingual WordPress
- Local SEO
- Service Architecture
- Lead-gen Flow
- Country Pages
Timeline
5 Weeks