The Challenge
A clinical practice that patients couldn't find or trust online
Comfort Neuro had a marketing site that didn't reflect the seriousness of the work — patients searching for "neurologist near me" or specific symptoms like "epilepsy" or "sleep apnea test" couldn't find the practice. Intake was paper-only, appointment requests were coming in via phone tag, and the practice was leaving inbound demand on the table.
- Generic template site with no SEO foundation or local search visibility
- No online appointment request or scheduling — phone tag was the only path
- Paper intake forms slowing first-visit throughput and front-desk workload
- Symptoms menu (epilepsy, blackouts, sleep apnea) had no content to capture search intent
- Needed HIPAA-aware forms and disclosures baked in, not bolted on
The Solution
A healthcare-grade WordPress site with online booking and digital intake
We rebuilt Comfort Neuro as a HIPAA-aware WordPress + Elementor site with dedicated symptom pages for SEO, an online appointment-request flow with confirmation emails, and digital intake forms patients can complete before their visit. The new site is fast, mobile-friendly, and built to capture the searches patients are already doing.
- Dedicated symptoms pages (epilepsy, sleep apnea, blackouts, etc.) for organic search
- Online appointment request with date picker, time-of-day preference, and confirmation flow
- HIPAA privacy notice, surprise billing waiver, and UHC authorized rep forms as digital downloads
- Mobile-first design — most patients in this market search and book on phones
- EEAT signals: provider credentials, insurance accepted, location, and trust badges up front
The Result
Comfort Neuro now captures the search traffic it was missing — "neurologist near me", "home sleep study [NY]", "EEG test near me" all land on a real, useful page. Online appointment requests have replaced phone tag as the primary booking channel, and patients arrive with intake forms already done.
What we did
- Web Design + Development
- SEO Foundation
- Online Booking Flow
- HIPAA-aware Forms
- Local Search Optimization
Timeline
4 Weeks
