Overview
Dark-mode SaaS marketing site for a cloud infrastructure provider
A premium dark-mode technology website for Elastik Cloud — communicating complex cloud infrastructure services to non-technical founders and technical CTOs simultaneously using animated diagrams and structured content.
Elevated brand authority significantly. Enterprise-level demo requests increased by 50% following launch.
50%More Enterprise Demo Requests
5Weeks to Launch
2Audience Journeys
GlobalEnterprise Market
Services Provided
WordPress Development, Technical Content Architecture, Animation & Interactions, Performance Optimisation
Technology Stack
WordPress, GSAP Animations, Custom JavaScript, WP Rocket
Timeline
5 Weeks
Key Features
Animated infrastructure diagrams (GSAP), Dynamic pricing calculator, API documentation sections, Dark-mode premium design, Enterprise contact flow, WP Rocket performance stack
Outcome
Elevated brand authority significantly. Enterprise-level demo requests increased by 50% following launch.
Process
Challenge & Solution
The Challenge
Technical services that were impossible to explain online
Elastik Cloud's website needed to speak to non-technical founders AND technical CTOs. The old site spoke to neither effectively.
- → No clear separation of content for technical vs non-technical audiences
- → Complex services explained in jargon without visual aids
- → Site design did not match the premium positioning of services
- → No interactive pricing or capability demonstration
The Solution
A premium tech site that converts both founders and CTOs
Adam Apps built a dark-mode tech site with GSAP-powered infrastructure animations and a dynamic pricing calculator.
- → GSAP animations illustrating cloud architecture visually
- → Dynamic pricing calculator for different usage tiers
- → Parallel content tracks for technical and non-technical visitors
- → WP Rocket configured for Core Web Vitals excellence
Next Project
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