Overview
Portfolio & lead generation platform for a premier builder
A visually striking, image-driven portfolio website for a growing construction firm. Architected around their need to showcase completed projects and capture high-quality inbound leads — replacing an over-reliance on word-of-mouth referrals.
Inbound enquiry volume increased significantly within the first quarter, and the team reports a 20% reduction in the sales cycle.
20%Shorter Sales Cycle
5Weeks to Launch
PrimaryNew Sales Tool
100%Custom Theme
Services Provided
WordPress Development, UI/UX Design, Lead Generation, SEO Setup
Technology Stack
WordPress, Custom Post Types, Advanced Custom Fields, LiteSpeed Cache
Timeline
5 Weeks
Key Features
High-resolution project gallery with filtering, Custom project post types via ACF, Interactive location/project map, Strategic lead capture forms, WhatsApp inquiry integration, LiteSpeed performance optimisation
Outcome
Inbound enquiry volume increased significantly within the first quarter, and the team reports a 20% reduction in the sales cycle.
Process
Challenge & Solution
The Challenge
A great portfolio hidden from the world
Aadh Builders had completed impressive residential and commercial projects but had no digital presence. Every new client came through personal referral — limiting growth significantly.
- → No website or digital presence
- → Fully dependent on word-of-mouth for new business
- → No way to showcase completed project photography
- → Competitors with stronger digital presence winning more tenders
The Solution
A high-impact portfolio that sells before the first meeting
Adam Apps built a bold, image-first website where every completed project gets its own dedicated showcase page.
- → Filterable portfolio gallery with full-screen project photography
- → Dedicated case study pages for flagship projects
- → WhatsApp chat integration for instant lead engagement
- → Optimised for local builder search terms
Next Project
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