Overview
Conversion-optimised EdTech site for a medical coding training institute in Kerala
A high-performance lead generation website for Transorze Solutions — a Kerala-based institute offering medical coding, transcription, and digital marketing certifications. Every page was built around converting visitors into enrolled students.
Redesigned landing pages decreased cost-per-lead on digital ad campaigns by 22%.
22%Lower Cost Per Lead
5Weeks to Launch
↑Lead Volume
KeralaLocal Market Focus
Services Provided
WordPress Development, Landing Page Design, Conversion Optimisation, Chat Integration
Technology Stack
WordPress, Elementor, LiteSpeed Cache, Tidio Chat
Timeline
5 Weeks
Key Features
Detailed course landing pages, Student placement success ticker, Live chatbot via Tidio, Batch schedule and fee tables, Inquiry and callback forms, Social proof and testimonials section
Outcome
Redesigned landing pages decreased cost-per-lead on digital ad campaigns by 22%.
Process
Challenge & Solution
The Challenge
Paying too much per lead with a low-converting website
Transorze was investing in digital advertising but the website wasn't converting visitors efficiently. Poor landing pages were inflating the cost of every enrolled student.
- → High cost-per-lead on Google and Facebook ads
- → Course pages missing key conversion elements
- → No social proof or placement success stories visible
- → No live chat to capture undecided visitors
The Solution
A conversion machine built for educational lead generation
Adam Apps rebuilt each course as a dedicated landing page with structured information, placement data, and a clear call to action.
- → Dedicated landing pages per course with fee structures and batch dates
- → Dynamic placement ticker showing recent student job placements
- → Tidio chatbot for instant query resolution
- → Optimised for Kerala EdTech and medical coding search terms
Next Project
D-Space Cowork
web