The Challenge
Two audiences, one site — neither being served well
Woodlem needed their website to do two very different jobs: convert prospective parents browsing for schools, and serve existing parents as a daily resource hub. The old site did neither effectively.
- No clear journey for prospective parent admission inquiries
- Current parents relying on WhatsApp for school updates
- No way to virtually showcase facilities to international families
- Static website with no content management capability
The Solution
A dual-purpose platform built for parents at every stage
Adam Apps architected the site around two distinct journeys — a prospective parent path leading to admissions, and a current parent portal for ongoing resources.
- Virtual facility tour with custom video header integration
- Dedicated parent portal section with policy downloads
- Admissions funnel with inquiry form and follow-up triggers
- Events calendar and news feed managed via custom ACF fields
The Result
Online admission inquiries increased for the upcoming academic year. Parent engagement with school updates improved dramatically.
What we did
- WordPress Development
- UI/UX Design
- Parent Portal Setup
- Performance Optimisation
Timeline
6 Weeks