The Challenge
Technical services that were impossible to explain online
Elastik Cloud's website needed to speak to non-technical founders AND technical CTOs. The old site spoke to neither effectively.
- No clear separation of content for technical vs non-technical audiences
- Complex services explained in jargon without visual aids
- Site design did not match the premium positioning of services
- No interactive pricing or capability demonstration
The Solution
A premium tech site that converts both founders and CTOs
Adam Apps built a dark-mode tech site with GSAP-powered infrastructure animations and a dynamic pricing calculator.
- GSAP animations illustrating cloud architecture visually
- Dynamic pricing calculator for different usage tiers
- Parallel content tracks for technical and non-technical visitors
- WP Rocket configured for Core Web Vitals excellence
The Result
Elevated brand authority significantly. Enterprise-level demo requests increased by 50% following launch.
What we did
- WordPress Development
- Technical Content Architecture
- Animation & Interactions
- Performance Optimisation
Timeline
5 Weeks