The Challenge
Building trust in a competitive, high-stakes market
The Dubai business setup market is crowded. Easyway Dubai's services involve complex legal processes — foreign investors needed to trust them immediately upon landing on the site.
- Low conversion despite reasonable traffic
- Complex service offerings explained poorly
- No multilingual support for non-English visitors
- WhatsApp inquiries being missed with no integration
The Solution
A premium platform engineered for trust and conversion
Adam Apps restructured the site around clear user journeys with WPML multilingual support and WhatsApp integration removing the biggest barriers to inquiry.
- WPML multilingual setup for Arabic and English visitors
- WhatsApp click-to-chat on every page
- HubSpot CRM sync for zero lead drop-off
- Downloadable UAE business setup guides as lead magnets
The Result
Organic lead generation increased by 45%. WhatsApp integration doubled daily inquiry volume within the first month.
What we did
- WordPress Development
- Multilingual Setup (WPML)
- CRM Integration
- Conversion Optimisation
Timeline
5 Weeks